This is a three part series. Continued from last week.
HEM: It must cost a lot to get personal branding done, right?
DiFrisco: Not necessarily. I believe most smart people know more about what they do or offer than a high-priced consultant or agency. That’s why I launched How-to-Branding.com, to provide the resources and tools for small businesses to do it themselves. Personal branding, however, does take time. It’s not a flip of a switch or an overnight proposition. It’s about consistency, patience, and one-voice messaging. Continue reading
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While we chiefly work with clients who need our medical writing and content development expertise; for the purpose of this blog, we like to explore various aspects of communications beyond the writing field. For the next three weeks, we will focus on personal branding for medical and healthcare professionals.
We recently worked on a huge project that involved content development work taking into account the brand story and personas. That meant having an in-depth understanding of branding aspects such as positioning, unique selling points and brand essence. One of the brand strategy blogs we love to read is ‘How to branding’ run by blogger and brand strategy expert, Michael DiFrisco. We spoke to DiFrisco (who is USA based by the way), as we wanted to delve into a particular aspect of branding for healthcare professionals (such as dentists and psychiatrists) who may be small business owners and entrepreneurs. Continue reading